SABC scoops Silver Sponsorship of The MOST Awards
CYBERTORIAL*: The SABC Commercial Enterprises has taken up the Silver Sponsorship of the MOST Awards, which includes an award and ...
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Tag: sponsorship
Are events the next revenue frontier for media companies?
Irrespective of the platform media owners operate from, the constant need to innovate, capture an audience, and deliver revenue remains ...
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How damaging is an Adidas decision to pull its athletics sponsorship?
Adidas has reportedly decided to terminate its sponsorship deal with the IAAF, the governing body of world athletics, amid negative ...
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Why Absa and BMW pulled out of sponsoring the Springboks
More than a century ago, a cynical fellow called John Wanamaker bemoaned the fact that while he knew half the ...
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How social media is changing the way we talk about women’s football
England’s women made history by reaching the World Cup semi-final for the first time. This will help build the momentum ...
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Briefly… Windhoek ‘cheers’ 20 years of OppiKoppi
Hundreds of music fans and their favourite artists gathered in the bushveld this month for united toast to celebrate the ...
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