FIFA’s TikTok deal marks shift in sports broadcasting
For the first time, FIFA will allow broadcasters to stream World Cup content on TikTok and YouTube. The move marks ...
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Tag: sports broadcasting
Sports marketing: Adaptability in action
Nielsen Sports SA has hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg. ...
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Four key lessons for a small broadcast rights holder
In sports or entertainment, a rights holder holds exclusive broadcast rights to distribute certain content or properties. For example, in ...
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The evolution of sports media
With sports streaming on the rise, traditional broadcasters are no longer the gatekeepers of sports content. Let's consider the implications, ...
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eMedia vs Multichoice: Tribunal rules
In October 2023, eMedia lodged a complaint with the Competition Commission and filed papers before the Competition Tribunal regarding a ...
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SABC and Disney Africa ink deal to bring sport to free-to-air TV
South African sports fans will now have access to local and international live sporting events, news programming, as well as ...
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