A massive tournament like the Cricket World Cup provides brands with an opportunity for mass exposure through innovative advertising campaigns. Read more
In submissions to ICASA, around its Draft Sports Broadcasting Services Amendment Regulations, various sports federations have raised concerns. Read more
Confusion still reigns over the reason for sportscaster Robert Marawa’s departure from SuperSport. There’s been speculation that Marawa was let go after he spoke up in support of... Read more
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The SABC has made a desperate plea to sport’s federations for assistance with sports rights, while pursuing savvy deals that are mutually commercially beneficial. Read more
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