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![WOO study finds private marketplaces dominate global pDOOH trading [part 2]](https://themediaonline.co.za/wp-content/uploads/2026/09/technology-hologram-indoors-120x86.jpeg)


![Global programmatic DOOH market reaches $1.339bn, with EMEA leading adoption [part 1]](https://themediaonline.co.za/wp-content/uploads/2026/09/nighttime-cityscape-with-crowd-gathered-front-large-illuminated-screens-120x86.jpg)
![WOO study finds private marketplaces dominate global pDOOH trading [part 2]](https://themediaonline.co.za/wp-content/uploads/2026/09/technology-hologram-indoors-350x250.jpeg)