Tag: strategic communications

One year ago, Two Tone Global began its partnership with GWM South Africa with a shared ambition: to help one ...

Align with human rhythm: Messages are more effective when they match people's routines, energy and attention. Timing drives impact: Relevance ...

Africa's leading public relations and communication bodies have unveiled a landmark initiative aimed at raising professional standards and strengthening ethical ...

Integrated communications drives stronger business results  Panel agency models can dilute brand consistency  Trust is now a critical communications asset ...

PR agency selection now demands a commercially focused approach as earned, paid and owned media converge. Businesses must tie PR ...

Traditional campaign-based PR is becoming obsolete Brands must adopt an “always-on” communication strategy The 'continuous newsroom' is the new strategic ...