The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, you’re on the path to becoming obsolete. Read more
In simple terms, a PR professional is an ‘image or reputational shaper’, our business role is to generate positive publicity for our clients or organisations. Read more
As communications professionals, one of our many roles is to use various communication tools to relay or share news and messages about clients to protect their reputation, doing damage contr... Read more
Mahlodi Legodi is the founder of FR Communications, which stands for 'Fellow Royals'. Why not, when she is the 'queen of PR'? Read more
