The shift from campaign to continuous newsroom
Traditional campaign-based PR is becoming obsolete Brands must adopt an “always-on” communication strategy The 'continuous newsroom' is the new strategic ...
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Tag: strategic communications
Are you investing in employee-generated content?
“We have so many good stories to tell. Our challenge is that we need a PR strategy that speaks to ...
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The strategic role of graphic design in bringing brands to life
With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn sketches to the sophisticated digital ...
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What do you perceive the ethics and PR landscape in South Africa to be?
For the third consecutive year, African Public Relations Association (APRA) and Public Relations Communications Association (PRCA) will be delving into ...
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A wake-up call for corporate communication
In the rapidly evolving world of media, it's crucial to equip our leaders with the knowledge and skills to handle ...
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18 things we’ve learnt about the marketing and communications industry
Like all things in life, the marketing and communications industry is constantly evolving. Back in the days of ancient Greece, ...
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