Tag: strategy

The brands yielding the best returns are the ones that successfully converged their campaigns with the agility of digital and ...

While somewhat easier than 2020, 2021 has been another difficult year for South African retailers seeking to build continuity and ...

Wavemaker South Africa's chief strategy officer, Shaun Frazao, is heading to London to take up the prestigious position of strategy ...

Despite the rapid adoption of over-the-top television services brought on by the pandemic, linear television is still very much alive ...

The original marketer’s conundrum of whether to TikTok or not, is today less so ‘how’ and more so ‘when’.

or LinkedIn, more than any other social channel, it’s vital that we put a lot of conscious thought into what ...