In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
The South African Audience Research Foundation (Saarf) says it has “engaged” with the National Association of Broadcasters (NAB) as well as Nielsen to discuss the results of a re... Read more
