Tag: Target Group Index

Online shopping in South Africa shot up from 27% of adult South Africans in 2020 to 38% in 2022.

 The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...

Cybertorial* Ask Afrika has launched a brand new geospatial market research tool that is set to revolutionise brand interactions with ...

In the latest edition of TMO.live, Michael Bratt sits down with Maria Petousis, TGI Director at Ask Afrika who revealed ...