Swift marketing: In her revenue era
Taylor Swift’s latest studio album, The Life of a Showgirl, has just enjoyed a second week on top of the ...
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Tag: Taylor Swift
What I learned about marketing from Taylor Swift
Unless you live in a box, you know who Taylor Swift is. She is a modern pop icon with a ...
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Team Taylor: Why Swift’s brand works so well
There is no escaping Taylor Swift. Even if you try to ignore the star, she is currently everywhere. On the ...
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Five marketing lessons from the Taylor Swift and Travis Kelce romance
What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole ...
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Taylor Swift and the end of the Hollywood writers strike – a tale of two media narratives
This fall, I’ve been starting my sociology classes by asking my students to share some uplifting news they’ve come across. ...
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Music videos continue to dominate SA YouTube searches
Which YouTube videos were watched the most by South African viewers in the first month of this year? Here’s the ...
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