Tag: TBWA

Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.

Media Moves… TheMediaOnline's weekly round up. TBWA\Digital Arts Network (DAN) appoints Hilton Veldsman as client service director. NATIVE VML appointed ...

The relationship between client and agency is pivotal to this industry. Melina Meletakos asks key advertisers what they want from ...

Life sometimes pivots dramatically on a single phone call. Sometimes it’s bad news, and it changes everything. And sometimes, perhaps ...

Having voluntarily adopted the position of bringing attention to some of the exaggeration inflating the rapid rise of the influence ...

Having been in the communications industry for 23 years I’ve seen a good few smoke and mirror artists peddling theories ...