A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this year’s #PAMRO2019 conference. Read more
Competition in today’s business landscape has never been fiercer. The market is saturated with brands, and companies are competing for customers in a global landscape. At the same time, cust... Read more
With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that would wow audiences. Read more
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many are clearly already jumping in with both feet. Read more
Would you say that technology has aided us to a more productive and empowered society or has it handicapped our attention and stolen our freedom of choice? Read more
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