television advertising | The Media Online

Why there’s no Covid in this year’s Christmas ads

Posted By: Kelly O'Hanlonon: November 20, 2020In: Advertising

To use a phrase used more this year than I’ve had mince pies, 2020 has been unprecedented. November heralds the start of the festive season, thanks to the incoming wave of advertising, but i... Read more

How nimble, relevant advertising can save brands during times of crisis

Posted By: Clare O'Neilon: April 30, 2020In: Advertising

There are demonstrable benefits that we can see that come from spending through a downturn as consumers prove to be more open to positive brand messages. Read more

TV is THE metaphor for video’s future

Posted By: Dave Morganon: April 29, 2020In: Television

The future of TV as the defining device for the future of video is no longer tied to what TV networks, broadcasters and syndicators do. Read more

Four decades of pent-up need for changes will upend TV ad world

Posted By: Dave Morganon: April 14, 2020In: Advertising

Today’s health crisis is having an enormous impact on the media industry. Have you considered that many of these changes are likely to be permanent in the world of TV and video advertising? Read more