Tag: television advertising

TV remains strong: 68% watched TV/video in the past week, and 86% watch their favourite programmes on TV sets. Video ...

The connected TV home screen has become premium advertising space, reaching viewers before they choose a streaming app, live sport ...

Audiences switch seamlessly between broadcast, streaming, online video and gaming on the same TV. Traditional media planning still treats TV ...

CTV advertising is not only for brands with big budgets. CTV is lowering the barrier to TV advertising It connects ...

Two important headlines from MediaPost this week: 'Total TV Viewing Hits 4-Year High In January' and 'Linear TV "Down, Streaming ...

After writing this column for 23 years, I’ve learned some basic habits to help stay fresh. One of those habits ...