In the past week, much has been made in the media press of shifts in the pattern of media investment in Mzansi based largely on the Nielsen WizzAd+ database. But Nielsen WizzAd+ effectively... Read more
It’s an exciting time in the world of media measurement. Nothing seems to change for decades, then all of the sudden we have major players in the world of TV and premium video advertising cl... Read more
[PRESS OFFICE] Consumers rate Heineken’s ‘Cheers to all’ the world’s most creatively effective ad for 2020. Read more
To use a phrase used more this year than I’ve had mince pies, 2020 has been unprecedented. November heralds the start of the festive season, thanks to the incoming wave of advertising, but i... Read more
