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The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ contains a mix of TV plus YouTube plus Facebook plus GDN to build reach against the... Read more
The argument about the pros and cons of mixing advertising with editorial is now utterly irrelevant; as long as the content is interesting, entertaining or educational the consumer does not... Read more
*CYBERTORIAL: Tshireletso Yvonne Diogo, Marketing Manager at Cinemark, comments on the status of advertising and cinema in South Africa. One ubiquitous insight that I appreciate from the re... Read more
There is not much of a question that more and more companies — buyers, sellers and intermediaries alike — are going to use a digital approach to TV advertising, says Dave Morgan.... Read more
Advertising has made its way into programming on television but in some cases it has become too obvious and disconcerting. “The Ariel product placement is about as subtle as Enrique Iglesias... Read more