It’s all done with mirrors: Pass the Smarties
In the past week, much has been made in the media press of shifts in the pattern of media investment ...
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Tag: television advertising
My wish list for the alt measurement movement
It’s an exciting time in the world of media measurement. Nothing seems to change for decades, then all of the ...
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Five habits to learn from the world’s most creative and effective ads
Consumers rate Heineken’s ‘Cheers to all’ the world’s most creatively effective ad for 2020.
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Why there’s no Covid in this year’s Christmas ads
To use a phrase used more this year than I’ve had mince pies, 2020 has been unprecedented. November heralds the ...
Read moreDetailsHow nimble, relevant advertising can save brands during times of crisis
There are demonstrable benefits that we can see that come from spending through a downturn as consumers prove to be ...
Read moreDetailsTV is THE metaphor for video’s future
The future of TV as the defining device for the future of video is no longer tied to what TV ...
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