I’ll have what they’re having… word of mouth marketing has changed its gameplan, but not its clout
With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer ...
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When content and commerce collide
In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during ...
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Five ways to ensure an influencer marketing campaign goes viral
A brand cannot by default be a person – but it can show what it stands for through people, which ...
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Do influencers have an influence over online buying behaviour?
People want to connect with real people and because there is something they can relate to in each other’s lives. ...
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The evolution of influence
Google trends show how, over the past five years, the term 'influencer marketing' has steadily been used more and more ...
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Know your influencers, or you might experience the dark side of influencer marketing
Influencer marketing is a buzzword at the moment, with seemingly every brand wanting to utilise it. But what happens when ...
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