AI can write words but it cannot replace communications judgement
AI can generate communications content, but human judgement remains essential to strategy, reputation and crisis management. Communications goes beyond content ...
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Tag: thought leadership
The death knell for advertising value equivalency as a PR metric?
The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional ...
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Why brands should build events that take thought-leadership to target markets
Large corporates and even government departments need effective platforms where their thought leadership can reach people directly.
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Be relevant. Be engaging. Be adaptable.
Aegis Media has been hosting a series of 'digibates' delving into trends prevalent in the various media industries. Here is ...
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Briefly…Digibate on five key areas of media marketing
The fifth thought leadership Digibate, hosted by Aegis Media and BizCommunity, will be held on 4 May 2012. The monthly industry event ...
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