The death knell for advertising value equivalency as a PR metric?
The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional ...
Read more
Tag: thought leadership
Why brands should build events that take thought-leadership to target markets
Large corporates and even government departments need effective platforms where their thought leadership can reach people directly.
Read more
Be relevant. Be engaging. Be adaptable.
Aegis Media has been hosting a series of 'digibates' delving into trends prevalent in the various media industries. Here is ...
Read more
Briefly…Digibate on five key areas of media marketing
The fifth thought leadership Digibate, hosted by Aegis Media and BizCommunity, will be held on 4 May 2012. The monthly industry event ...
Read more
