You don’t need more marketing. You need less contradiction
“We don’t want it to look like what we did last week.” It’s client feedback I often hear. And on ...
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Tag: Tiaan Ras
Pluck the day
We all know the translation of Horace's Carpe Diem - "seize the day". I sometimes think this translation demands us ...
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Etiket commoditises BEE spend to upskill and train youth
Creative digital agency Etiket has created a unique funding model for its training incubator, Sum of 21, drawing on BEE ...
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The making of meaning: Salience, not differentiation, is a brand’s new USP
In the highly commoditised world of consumerism, the biggest challenge facing brand experts and marketers is not to create a ...
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Content marketing: Valuable, relevant and influential
If the outcome of content marketing is to drive profitable interaction with people who want to buy your product or ...
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What does Afrikaans media mean to you?
Afrikaans media means so many different thing to different people. Melina Meletakos asks some media-savvy Afrikaners what they think. Some ...
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