Today, it’s not the quality of the product or service that is important, but the quality of the community that is built around it. Read more
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing creative. Read more
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your brand soar. Read more
Rami Chuene said yes straight away when the SABC approached her to present a jazz show on their radio station, Thobela FM. And she’s the perfect fit. Read more
As the great Bill Gates once said “Banking is necessary, but banks are not”; Michael Jordaan echoes those same sentiments with regards to marketing. He believes marketing is important, but... Read more
Marketers need to rethink their approach to advertising in an age where content is still king, but the conversation has dramatically shifted. Read more
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