How to write a perfect press release to achieve great media traction
Distributing a press release to a generic media contact list without selecting the relevant industry media, you might miss the ...
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Tag: tips
Five core lessons in building the brands of tomorrow
Forget business as usual. Great brands need to look at the world through fresh eyes. Here’s how to break away ...
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Talk shows, mobile and print audience research, and fake news: Insights from day two of #PAMRO2019
Day two of this year’s PAMRO conference, #PAMRO2019, was just as insightful, following a stellar line-up of presentations on the ...
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#Mediaentrepreneur: Boomtown collects, connects, creates and converts
Boomtown launched in 1994 and has 51% black ownership, as well as a programme, called Bayeza, to incubate and nurture ...
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#MediaEntrepreneur: Growing innovation in outdoor spaces
An out of home company born in Cape Town, Tractor Outdoor handles the usual outdoor advertising from billboards, digital out ...
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#MediaEntrepreneur: ‘Hustle beats talent, when talent doesn’t hustle’
Siraj Toefy founded Bespoke Media, a content management company, back in 2012. Now he has co-founded a complementary business after ...
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