Advertising effectiveness and measurement key to OOH success
The president of the World Out of Home Organization believes as linear TV continues its decline, "out of home advertising ...
Read more
Tag: Tom Goddard
Optimistic view of OOH in Africa, but challenges ahead
OMG general manager Celia Collins highlighted opportunities and problems in African out of home media in a wide ranging interview ...
Read more
WATCH: WPP CEO Mark Read paints a rosy picture for OOH post-pandemic
Mark Read, chief executive officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP ...
Read more
