Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to the past – as part of a media solution that may span other c... Read more
So much of what is happening in SA feels the same as a frog in a pot, with the temperature increasing each month, and no one jumping out or doing anything different. Read more
Three digital media experts give their opinions on what’s on the radar for digital in 2017. There is a new sheriff in town, and his name is ‘reality’. A rise in demand for quality inventory.... Read more
Newly appointed editor in chief of City Press, Mondli Makhanya, was previously the paper’s editor at large and has been in the media industry for more than 26 years. He is one of South Afric... Read more
The business model used by traditional media practitioners on digital platforms is fatally flawed. In the debate about future of traditional media in digital spaces an important element is m... Read more
In July 2016, the Croydon Advertiser – a 123-year-old newspaper – published two lookalike stories on facing pages. Headlined ’13 things you’ll know if you are a Southern rail passenger... Read more
