Government communicators must not be led astray and believe 'views', 'likes' and 'shares' will disarm people into not engaging and not asking the hard questions. Read more
The low-hanging fruit is gone and there’s a digital revolution going on out there that wants your audience. And it’s free. And it’s pretty damned good. And it’s co-operative. Read more
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to address these. Read more
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to view media in a holistic way. Read more
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to the past – as part of a media solution that may span other c... Read more
So much of what is happening in SA feels the same as a frog in a pot, with the temperature increasing each month, and no one jumping out or doing anything different. Read more
