Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for. Read more
We do not believe all media will move in-house. But we see a future where agencies and clients work closely together on defining the right integrated model. Read more
The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands increase their investment in media, questions around media industry trans... Read more
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
President Cyril Ramaphosa has encouraged citizens to download SA's Covid-19 tracing app. But is it safe, and what about privacy and transparency? Read more
