Tackling non-disclosed media models head-on
The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), wasted no time addressing one of ...
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Tag: transparency
Tell the truth and tell it fast: Crisis communications in an ‘always-on’ world
Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone ...
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Media buying transparency: Here’s why clients should have access to their ad accounts
It's time to talk about media buying transparency and why many agencies prefer to keep their clients as far away ...
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#Authentic #OwnYourTruth #Unapologetic #KeepingItReal
#OwnYourTruth; #Unapologetic; #KeepingItReal. We have all seen these hashtags and we understand what it means from a personal perspective, but ...
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How dark is ‘dark advertising’? We audited Facebook, Google and other platforms to find out
Once upon a time, most advertisements were public. If we wanted to see what advertisers were doing, we could easily ...
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Digital innovation spurs retail consumer connectivity
Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for.
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