Tag: transparency

We do not believe all media will move in-house. But we see a future where agencies and clients work closely ...

The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands ...

Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ...

If you were putting together a media plan, would you consider TV commercials the same as video views? Would you ...

President Cyril Ramaphosa has encouraged citizens to download SA's Covid-19 tracing app. But is it safe, and what about privacy ...

The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices ...