What did I just watch? That was the comment on my lips each time I turned on the news this week. Is this April Fools Day in advance or just more 2020 madness? Read more
In the last few months, the IAS (Independent Agency Search & Selection Company) has conducted a variety of specialist pitches for marketers, other than the typical integrated advertising... Read more
Imagine you are visiting a new city and get lost on your way to that famous must-see museum. In times of yore – actually just about 10 years ago – you might have had to consult a friendly lo... Read more
With the rapid rise of social media and mobility over the past five years, together with the increasing growth of new digital touchpoints, many marketers are asking what comes next. Which di... Read more
Everyone – from Adelaide to Hong Kong, Istanbul to Stockholm, Tallahassee to Zürich – is dancing gangnam style. A handful of brands have embraced the music track, or its dance moves, in a bi... Read more
