Data-driven insights, stable radio, and digital OOH drive Primedia’s growth
Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for ...
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Tag: trends
Traditional marketing is broken: Patrick Hanlon’s brand lessons starting from the bottom up
Today, it’s not the quality of the product or service that is important, but the quality of the community that ...
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New business direction, home and visual identity for Gagasi FM
KwaZulu-Natal’s regional, commercial station Gagasi FM is shaking things up, with changes galore to its identity, branding and strategy.
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Hot topics: Digital disruption, influencer marketing and creativity with purpose
The world of business is rapidly changing, with tech being a major disrupter, and brands that don’t keep up will ...
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Agencies must stop acting like they have battered housewife syndrome – Celia Collins
On the back of her win of this year’s MOST Awards Media Agency Legend Award, we sat down with Celia ...
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A fork in the road: Views from Media Agency Rising Star Ricardo Lopes (with video)
This year’s Media Agency Rising Star Award, at the MOST Awards, was won by Ricardo Lopes of Dentsu Aegis Group. ...
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