The emerging tribes and entrepreneurs marketers must know about
Advances in technology and social media have created new groups of consumers that marketers can target, and new types of ...
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Tag: trends
Constant, clear communication, real partnerships and the commoditisation of agencies
Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than ...
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SANEF to embark on media house financing research
After the closure of Huff Post SA, the liquidation of Afro Voice and the end of The Times’ print offering, ...
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The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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News in a minute: Keeping Generation Y informed and engaged in 60 seconds
BBC Minute might have solved the problem of the short attention span by being the only 60 second video and ...
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Diversity matters in advertising and four other Cannes trends to note
Multicultural marketing will be the new form of marketing, but without diversity in advertising campaigns and companies, our industry won’t ...
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