The MediaShop hosted a post-election analysis session with Dr Vincent Maphai, to unpack the impact and effects on the country, including the media. Read more
Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful business on the continent. Read more
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and performance of agencies. Read more
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our lives, improved voice recognition tech, the rise of chat bots, a... Read more
In the last few months, the IAS (Independent Agency Search & Selection Company) has conducted a variety of specialist pitches for marketers, other than the typical integrated advertising... Read more
Are larger, more established media agencies treated more leniently by clients, while smaller, start-up ones are held to a higher standard? The industry weighs in. Read more
