Driving diversity and inclusivity in advertising is more important than ever before, as is the social good. But this can be tricky for brands. Read more
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing confidence. Read more
The importance of a mobile presence for your brand and interactions with customers on mobile internet has never been more important. This is highlighted by Zenith’s latest Media Consumption... Read more
The MediaShop hosted a post-election analysis session with Dr Vincent Maphai, to unpack the impact and effects on the country, including the media. Read more
Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful business on the continent. Read more
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and performance of agencies. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.