Intelligent print advertising still seems very powerful
Print advertising still works, but only if it is approached in the right way. The people in charge of print ...
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Tag: trends
Countdown to #WMEMC2018 has begun
The 2018 World Media Economics and Management Conference will see media professionals gather to chart the future course of journalism.
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The top Google searches in SA for 2017
What people, places, and things trended on Google in South Africa this year? Here are the results from Google SA; ...
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A rethink in the approach to media by agencies and advertisers
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.
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Changing behaviour of online consumers across generations
The results of Kantar TNS and Google's latest Connected Consumer Study shows few surprises with known trends just continuing to ...
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Making video work for your brand
Video can add impact to a brand’s online presence, but only if it is done in the right way. There ...
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