This year’s Media Agency Rising Star Award, at the MOST Awards, was won by Ricardo Lopes of Dentsu Aegis Group. Here’s his views on the SA agency space. Read more
Advances in technology and social media have created new groups of consumers that marketers can target, and new types of entrepreneurs. Read more
Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than true connections with consumers. Read more
After the closure of Huff Post SA, the liquidation of Afro Voice and the end of The Times’ print offering, SANEF is embarking on new research. Read more
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising. Read more
BBC Minute might have solved the problem of the short attention span by being the only 60 second video and audio news service aimed at Generation Y. Read more
