Taking the pulse of media industry research
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state ...
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Tag: Trish Guilford
Don’t just go virtual, go by Road in 2020!
Last year was a good year for the OMC, with more users signing up to use the Road research tool. ...
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ROAD research changing South Africa’s out of home landscape
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
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Crunching the numbers: what 2011 ad spend can tell us about 2012
The MediaShop, in its Shop Talk newsletter, recently released a wrap of 2011’s ad spend figures, and they looked better ...
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