Tag: Trish Guilford

Despite the strides the out of home (OOH) industry has made in audience measurement, collaboration and data transparency, outdated myths ...

Audience data from The Outdoor Measurement Council’s ROAD survey – reliable research based on international gold standards – proves out-of-home ...

With over 600 delegates from 58 countries gathered in the vibrant heart of Mexico City, last week’s World Out of ...

With the incredible speed that OOH itself has moved and continues to move; it has been important for us to ...

The OMCs change to a new partner and new software is one that will no doubt get even the most ...

The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and ...