The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state of health, and what’s in store for 2020. Read more
Last year was a good year for the OMC, with more users signing up to use the Road research tool. The body expects this trend to continue in 2020. Read more
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, particularly the ROAD research. Read more
The MediaShop, in its Shop Talk newsletter, recently released a wrap of 2011’s ad spend figures, and they looked better than anticipated. Over R32 billion was spent, and that excludes self-p... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.