Five reasons why in-housing should not be the go-to solution for brands
In recent years, media agencies have experienced a renaissance, challenging the notion that their primary role is limited to procurement. ...
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Tag: Universal McCann
A media agency perspective on content quotas
What has been the impact of the SABC's introduction of local content quotas on radio and at commercial channel (starting ...
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Short-changing specialist media agencies
Media agencies are in a catch-22 situation with no easy way forward. Managing director of Universal McCann, Bruce Willamson, explains ...
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