I started in the media industry as an intern fresh out of college. Inroads gave me a great opportunity to learn and discover what the ad industry was all about. I remember my first ever client was Cell C retail when they had just launched in South Africa. 20 years old and planning and buying on a really big piece of business. Working with the Media team at Inroads really equipped me for what was to become the start of my career in Media.
Since then, I’ve worked on both agency and client side. I’ve also tried my hand in production so I could get a better understanding of who it all works.
In working with different clients from all aspects of industries has really helped develop the media person that I am today.
What has been the impact of the SABC’s introduction of local content quotas on radio and at commercial channel (starting 1 July), SABC3, for media agencies? “The decision to introduce a 90% local music content quota at the South African Broadcasting Corporation (SABC) is here to stay and will not be scrapped after three months […] Read more