Tag: user generated content

As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have ...

What exactly is the creator economy, and why is it important? The creator economy is a relatively recent term applied ...

User generated content (UGC) has enormous marketing potential for your brand. Here’s how to lean into this resource as an ...

Trend of fad? Unexplored universe or volatile planet? Like it or leave it, the metaverse is one planet you cannot ...

TikTok recently celebrated its milestone of reaching one billion active global users, and according to recent data published by the ...

In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy ...