Turning stories into sales with customer generated content
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have ...
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Tag: user generated content
Why does the creator economy feel so familiar?
What exactly is the creator economy, and why is it important? The creator economy is a relatively recent term applied ...
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Relief from curated content
User generated content (UGC) has enormous marketing potential for your brand. Here’s how to lean into this resource as an ...
Read moreDetailsThe metaverse: crypto or kryptonite for marketing?
Trend of fad? Unexplored universe or volatile planet? Like it or leave it, the metaverse is one planet you cannot ...
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TikTok’s ‘community commerce’ brand of digital shopping inspires, entertains and informs
TikTok recently celebrated its milestone of reaching one billion active global users, and according to recent data published by the ...
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Why TikTok is a MUST for marketers
In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy ...
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