YouTube: how a team of scientists worked to inoculate a million users against misinformation
At times, the spread of conspiracy theories and false information online can be overwhelming. But our study has shown it ...
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Tag: video
Four powerful reasons your business needs more video
There's a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining, and can leave a ...
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Email personalisation event replay: 8 mistakes you may be making … and how to avoid them
Everlytic recently hosted an event in the UK with keynote speaker Kath Pay, a best-selling author and Email Marketing Thought ...
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In praise of content marketing
The Content Marketing Association estimates content marketing accounts for 20% of global marketing spend – and that’s set to increase.
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Upward shift and growth in streaming, so what’s your brand’s live video strategy?
Both streaming and live-streaming are regular additional arrows in the quiver of media platforms that need to be used to ...
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Championing the golden age of TV in Africa
South Africa’s creative talent in the entertainment industry is at an all-time high, the internet has given rise to creators ...
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