Ageism in advertising: why so many have it so wrong
The 50+ market is very different today to what it was 20 years ago. We’re not ‘old’, we just can’t run ...
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Tag: Virginia Hollis
The all-in-one brand data survey is here, third quarter just released
2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research ...
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Whose branded entertainment is it anyway?
With the explosion of streaming services and the plethora of TV channels available, brands are realising that traditional methods of ...
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Older industry talent should be celebrated not sacrificed
The most accomplished people in the world tend to be older. Look at Nobel Laureates and Pulitzer prize winners to ...
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I say ‘sponsorship’ and you say?
Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most ...
Read moreG2 Connection and Rapid Blue connect to offer brand solutions during pandemic
G2 Connection and content producers Rapid Blue have joined forces to help brands get their messages out.
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