Improving online review ratings is a strategic necessity for franchises and multi-location brands as more customers engage with them via online listings – and expect a response. Read more
[PRESS OFFICE] A higher engagement rate – which is what nano-influencers bring – can be an effective marketing strategy for your business. Read more
If our intention is for the search of truth and for a solution to the problem, we need to embrace ‘I don’t know’ so that we create the space for curiosity to flourish and for an honest inves... Read more
Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods. Read more
As Ramsi Woodcock argues in a recent article in the Yale Law Journal, if the only justification for advertising is that it informs, then advertising is now seriously obsolete. Read more
Online product reviews increase vendor trust and reputation; playing an important role in the C2B relationship. Read more
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