These individuals rule social media, possessing huge followings and driving opinion; they’re the word-of-mouth marketers for the digital age. Read more
Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in digital conversations. Read more
Improving online review ratings is a strategic necessity for franchises and multi-location brands as more customers engage with them via online listings – and expect a response. Read more
[PRESS OFFICE] A higher engagement rate – which is what nano-influencers bring – can be an effective marketing strategy for your business. Read more
If our intention is for the search of truth and for a solution to the problem, we need to embrace ‘I don’t know’ so that we create the space for curiosity to flourish and for an honest inves... Read more
Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods. Read more
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