Making video work for your brand
Video can add impact to a brand’s online presence, but only if it is done in the right way. There ...
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Tag: YouTube
Beauty for girls, pranks for boys – it’s the same old gender stereotypes for YouTube stars
YouTube has become a platform where stars are made. Yet, despite this, there still exists gender inequality and stereotypes on ...
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The rise of a new kind of celebrity
Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is ...
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Views by the million: South Africa’s top 15 most subscribed YouTubers
Which South African YouTubers have gained the biggest following and what topics do they cover? We analyse the numbers to ...
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Caspar Lee talks creativity, youth and fake YouTube feuds (with videos)
YouTuber Caspar Lee believes that youth and creativity are key in today's social media companies. He was recently named as ...
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Trend alert: Influencer marketing campaigns have burst through the door
CYBERTORIAL* Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their ...
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