Cutting the cord is a great idea, but it doesn’t necessarily total a cost savings. It’s a lifestyle decision. Read more
We no longer know what impulse control is and, even worse, we no longer care about the time we spend staring into our phones while we’re missing out on real life. Read more
Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV. Read more
Many years ago there was an outcry in SA about ads interrupting TV programmes. Now this subject is raising its head again, particularly in terms of YouTube, but also with pretty much any onl... Read more
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers to a few million small ones. Read more
Children aren’t watching TV like they used to. Surprise eggs, toy reviews, nursery rhymes and Lego building, YouTube is changing when and what children watch, even if these new formats are s... Read more
