So far most of the indications are that the new economics of influencer marketing are not too different to the old economics of marketing. Read more
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain transparency, consumer protection and social responsibility. Read more
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Speaking broadly, viewing trends in the marketplace have seen an increased growth in the download-and-watch-later function of streaming services. Read more
How do we value media? What is the value proposition that it carries? Is it readership or viewership? Is it the income of the audience? Is it audience reach? Is it the cost of operations for... Read more
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