An 8-year-old made $22 million on YouTube, but most social media influencers are like unpaid interns
So far most of the indications are that the new economics of influencer marketing are not too different to the old economics of marketing. Read more
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain transparency, consumer protection and social responsibility. Read more
World of Media, The Media Online’s weekly wrap of need-to-know global media news. Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
Speaking broadly, viewing trends in the marketplace have seen an increased growth in the download-and-watch-later function of streaming services. Read more
How do we value media? What is the value proposition that it carries? Is it readership or viewership? Is it the income of the audience? Is it audience reach? Is it the cost of operations for... Read more
