The imperative for true engagement in the creator economy
Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...
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Tag: YouTube
Championing value-driven deals: The winning strategy behind Vodacom’s 2025 Extra Your Summer campaign
Vodacom’s 2025 Extra Your Summer campaign revved off in high gear earlier this month with the announcement of a ‘Hero’ ...
Read moreDetailsVodacom rewards loyalty with ‘most competitive, most ambitious’ promotion yet
Vodacom’s Extra Your Summer campaign kicked off earlier this month with the most competitive data package deal on the market. ...
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What if your YouTube ads could do more than just get views?
As digital habits shift, brands are rethinking how they show up where it matters. YouTube is no longer just a ...
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Seven Days on Social Media: #GoogleStoleMyVideo, #StraightTalk and selective #FreedomCharter
Would you believe that Google went into my #GoogleDrive and removed one of my videos because they said its contents ...
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Where to next for influencer marketing?
There's an industry estimated to be worth $32.55 billion (Influencer Marketing Hub, 2025) this year — and it's not going ...
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