Could a media algorithm pass the Ogilvy copy test?
More and more people have told me not to bother rewriting my text book Media Planning – Art or Science? ...
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Tag: YouTube
YouTube: Think like a broadcaster and get content-smart
The latest YouTube South Africa stats indicate that this phenomenally successful internet video platform now has an average of four ...
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YouTube: No distribution strategy equals crash and burn
So your YouTube channel is finally up and running, but after several months the average viewership is distressingly low. As ...
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The power of sight, sound and motion
The world is now flooded with screens, and those screens call for video. If you want to grab people’s attention ...
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Five ways to maximise content creation opportunities
As companies realise they are in fact media companies and brands themselves, whatever their primary endeavours, the more they need ...
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Ad of the week: Playboy goes viral on YouTube
Playboy South Africa scored a couple of big hits this week. Not only did the magazine take over from Huisgenoot ...
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