In what was described as an “epic” night in Cape Town, the winners of 2012 Bookmarks Awards were announced. Organised by the Digital Media and Marketing Association, the awards are designed to honour excellence in the digital realm.
The DMMA’s Nikki Cockcroft was recognised for her role the field, being awarded Best Individual Contribution to South Africa’s digital media and marketing industry. A Special Honours award went to Quirk for the Greatest Company Contribution to Digital, followed by DigiVox and Everlytic. And Special Honours for Best Agency was won by Gloo, with Quirk and Liquorice coming in at secon and third respectively
Cerebra’s John Beale won Best Social Media Marketer while NATIVE’S Jarred Mailer got Best Media Planner. Daily Maverick and iMaverick editor Branco Brkic was awarded Best Digital Editorial Individual while the ZANEWS Network took Best Editorial Team.
“We are the Best Digital Editorial Team in SA! VOETSEK!!! This is HUGE team and puppets! The best in the business were there!” ZANEWS crowed on Twitter while iMaverick and Daily Maverick CEO, Styli Charambalous couldn’t help erupting into some fulsome language when hearing news of Brkic’s win. “Congrats @BrankoBrkic for best individual and digital maverick AKA f&*&ing legend!” And similarly on the news that Sipho Hlongwane won best youngster, “best, wisest youngster…”
Daily Maverick and iMaverick won nine awards, including a bronze Core Award for Publisher Sites, a bronze for the daily First Thing in the Morning newsletter and a silver in the craft category for the same newsletter, a bronze for its iMaverick tablet app, and a special honour for Best Digital Publishing House.
“We’re extremely proud of the entire team and the work we’ve done in the past year. Each year we strIve to Improve on the prevIous year. The eight awards are indicative of just how hard working and dedicated the team is to bringing out the Daily Maverick vision to S.A. media,” says Charalambous. “We’ve grown up thIs year, and so has our voice, but only after delivering three years of consistent, independent and entertaining story telling of news. Of course, we don’t do any of this with awards in mind, but it’s a great achievement to see the excellence rewarded in both individual and team categories. It’s a privilege to work with such passionate and dedicated people.”
Social Media Communication agency, Cerebra, won three awards out of the seven they were nominated for. Apart from John Beale winning Best Social Media Marketer, the agency got a bronze in the category: Craft Awards (Editorial) for G-Connect In-Flight Wi-Fi and another bronze in the category Core Awards – Social, Community and PR – Social Media Properties for Toyota.
“It is an honor and a privilege to have been recognised in all these categories, and we are pleased that Cerebra and its staff are being noticed for their all the hard work this year” said Craig Rodney, MD of Cerebra. “We would also like to thank our clients for allowing us to get involved and making great things happen.”
Trigger Isobar walked off with a gold and silver at the Awards. The client campaigns taking top honors were Nike Run Jozi (gold) and Kellogg’s Rice Krispies Story Time (silver), with their Cell C Be Now and Cell C Contract Builder campaigns listed as finalists.
Best Digital Advertising Sales Team went to the Demographica Sales Team’ while Best Paid Search Marketer was won by Acceleration Media‘s Michael Walker. Synergize’s Robin Fishley got Best Organic Search Marketer and NATIVE’S Leanne Goddon was awarded Best Account/Client Service Manager.
Sponsor FNB, recently honoured as being the most innovative bank in the world, won gold for its FNB Banking app.
And now for all the winners.
Individual and Team Awards – The Digital Maverick (1)
Winner: Branko Brkic
Special Mention: Richard Oakley
Individual and Team Awards – Best Editorial Team (1)
Both Worlds – ZANEWS NETWORK
Individual and Team Awards – Best Digital Advertising Sales Team (1)
Demographica Sales Team
Individual and Team Awards – Best Digital Editorial Individual (1)
Daily Maverick and iMaverick – Branko Brkic
Individual and Team Awards – Best Media Planner (1)
NATIVE – Jarred Mailer
Individual and Team Awards – Best Social Media Marketer (1)
Cerebra – John Beale
Individual and Team Awards – Best Paid Search Marketer (1)
Acceleration Media – Michael Walker
Individual and Team Awards – Best Organic Search Marketer (1)
Synergize – Robin Fishley
Individual and Team Awards – Best Account/Client Service Manager (1)
NATIVE – Leanne Godden
Individual and Team Awards – Best Student (1)
Dave Colley & Martin Magner – Red & Yellow School
Individual and Team Awards – Best Youngster (1)
Daily Maverick – Sipho Hlongwane
Special Honours – Greatest Company Contribution to Digital
1st: Quirk
2nd: DigiVox
3rd: Everlytic
Special Honours – Best Agency
1st: Gloo
2nd: Quirk
3rd: Liquorice
Special Honours – Best Publishing House
1st: Daily Maverick and iMaverick
2nd: BDFM Publishers
3rd: Avusa Media Live
Special Honours – Best Individual Contribution to SA DM&M
Winner: Nikki Cockcroft
Special Mentions: Rob Stokes & Pete Case
Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Large Enterprise (Turnover > R100m+) (1)
Bronze (1)
DStv Online – DStv.com
Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Small/Medium Enterprise (Turnover < R100m) (1)
Silver (1)
World Wide Creative – Sharkwatch South Africa
Core Awards – Websites/Microsites/Mobisites – Publisher Sites (Mass Appeal) > R5m
Turnover (5)
Bronze (5)
Daily Maverick and iMaverick – Daily Maverick & iMaverick
24.com – Food24.com
24.com – News24.com
24.com – Sport24.co.za
MyBroadband – MyBroadband
Core Awards – Websites/Microsites/Mobisites – Specialist Publisher Sites (smaller, niche audiences with <R5m turnover p.a.) (8)
Silver (1)
Liquorice – Whatsfordinner
Bronze (7)
Both Worlds & Clickshape – ZANEWS NETWORK
Media24 Magazines – YourParenting.co.za
New Media Publishing – Woolworths TASTE Digital
24.com – Parent24
24.com – Channel24.com
New Media Publishing – www.eatout.co.za
Burn Media/Creative Spark – Memeburn
Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil
Society Sites (5)
Silver (2)
NATIVE – Close The Tap
Ogilvy Johannesburg – Add Hope Website
(Collaborator InJozi)
Bronze (3)
Prezence Digital – #MandelaStory
World Wide Creative – World Design Capital 2014
Creative Spark – The ANC Archives
Core Awards – Websites/Microsites/Mobisites – Microsites (5)
Silver (1)
Ogilvy Johannesburg – Add Hope Website
(Collaborator InJozi)
Bronze (4)
Hellocomputer – Toyota Etios “Smile Hub”
Hellocomputer – Toyota Yaris “You Set the Pace”
M&C Saatchi Abel – Remember Me Not
(Collaborators Motif Studios, Michael Garrett and Andy Horns)
The Jupiter Drawing Room – (Cape Town) – Hyundai Accent
(Collaborator Hellocomputer)
Core Awards – Websites/Microsites/Mobisites – Brand/Company Identity Mobile Sites (2)
Silver (1)
Trigger Isobar – Story Time
(Collaborator InJozi)
Bronze (1)
Prezence Digital – Real Time Wine
Core Awards – Websites/Microsites/Mobisites – Publisher Mobile Site (4)
Silver (1)
OnNet – Cell C Mobile Portal
Bronze (3)
24.com – m.news24.com
DStv Online (SuperSport.com) – SuperSport.com Mobi
Prezence Digital – EWN Mobi
Core Awards – Websites/Microsites/Mobisites – E-Commerce (5)
Silver (4)
SARIE Magazine (Media24) – koop.sarie.com
(Collaborator Touchlab)
Yuppiechef – www.yuppiechef.co.za
Realmdigital – Exclus1ves Stickers
Zando – www.zando.co.za
Bronze (1)
Woolworths – www.woolworths.co.za
Core Awards – Advertising and Search – Display Advertising (6)
Silver (3)
AdVine & OMG Digital – Red Bull Beat Battle
Gloo – Samsung AFCON
iLogic Agency – Nando’s Ketchup on the Headlines
Bronze (3)
Gloo – BMW Efficient Dynamics: More for less
Gloo – BMW 3 Series: Infographic
Gloo – BMW 3 Series: Greatest Competition
Core Awards – Advertising and Search – Best Media Plan (4)
Silver (1)
Acceleration Media – Sanlam Budget Speech 2012
(Collaborators: Liquorice, Notabene, Jupiter)
Bronze (3)
Carat SA – Cadbury Kraft – Stimorol
(Collaborators: iProspect, Ogilvy Cape Town)
DigiVOX – BMW
(collaborator: Gloo)
DigiVOX – Web Africa
(collaborators: Engage Brandcraft)
Core Awards – Advertising and Search – Paid Search Campaigns (3)
Silver (1)
ClickMaven – Momentum Health
Bronze (2)
Quirk Cape Town – Woolworths (Always On)
Social Code – ORMS Direct
(Collaborator ORMS)
Core Awards – Advertising and Search – Organic Search Campaigns (3)
Bronze (3)
Synergize – Prime Meridian
Synergize – Carmag
Synergize – Mr Delivery
Core Awards – Email Marketing – Email Campaign (4)
Silver (1)
140 BBDO – Scratch
(Collaborator Ninjas for Hire)
Bronze (3)
2Stroke Interactive – Chris Willemse Cycles 35th Anniversary
Ireland Davenport – Who still wants to be working in 2054?
Quirk Cape Town – Durbanville Hills Adopt a Vine
Core Awards – Email Marketing – Email Publication (3)
Silver (2)
Daily Maverick – The First Thing Newsletter
Demographica – Dollop
Bronze (1)
Yuppiechef – Yuppiechef Hot Products Email Newsletters
Core Awards – Social, Community and PR – Social Media Properties (7)
Silver (3)
Gloo – FNB Facebook Page
Liquorice – Whatsfordinner Facebook
Quirk Cape Town – Shield for Men
Bronze (4)
Quirk Cape Town – Durex
Quirk Cape Town – Hunter’s
Cerebra – Toyota social media properties
DSTV Online – SuperSport
Core Awards – Social, Community and PR – Social Media Campaigns (17)
Silver (3)
Ogilvy Cape Town – Volkswagen Street Quest
Retroviral – Nando’s Last Dictator Standing
(Collaborator Black River FC)
NATIVE – Close The Tap
Bronze (14)
Ogilvy Cape Town – YouTube Interventions
King James – Back At Ya
(Collaborators Bouffant Films, Priest, Spaced Out Sound)
Gloo – FNB S*#! People Say About Investing
Prezence Digital – #MandelaStory
Hellocomputer – Toyota Etios Tweets for Sweets
(Collaborators Thingking, Buynary, DraftFCB, Groundglass)
COW Africa – BEV: The Twitter Activated Vending Machine
(Collaborators Raak, Thingking)
iLogic Agency – Hyundai Virtual Test Drive
LM&P – Doritos Roulette
(Collaborators Mortimer Harvey)
Aqua – LikeBike
Quirk Cape Town – Col’Cacchio #PriceSlice
World Wide Creative – #ThinkThai For A Change. Think Simply Asia.
(Collaborator Bittersuite)
Ireland Davenport – Friend Request
(Collaborator Buynary)
MACHINE – Year of the Gherkin
M&C Saatchi Abel – Remember Me Not
(Collaborator Motif Studios, Michael Garrett and Andy Horns)
Core Awards – Applications and Tools – Handheld/Phone Apps (2)
Gold (1)
FNB – FNB Banking App
Bronze (1)
Prezence Digital – Ster Kinekor Smart-Phone App
Core Awards – Applications and Tools – Tablet Apps (1)
Silver (1)
Touchlab – go! Travel South Africa
Core Awards – Applications and Tools – Tablet Publication (3)
Bronze (3)
Touchlab / Media24 Newspapers – Die Burger
24.com – News24 iPad app
Daily Maverick – iMaverick
Core Awards – Games – Games (2)
Gold (1)
Ogilvy Cape Town – Volkswagen Street Quest
Bronze (1)
iLogic Agency – Hyundai Virtual Test Drive
Core Awards – Online Video and Audio – Online Video (4)
Gold (1)
Ogilvy Cape Town – YouTube Interventions
Silver (1)
Quirk Cape Town – Savanna: Dead Funny Videos
Bronze (2)
Euro RSCG South Africa – Let your body drive
(Collaborator BETC Euro Paris)
Prezence Digital – #MandelaStory
Core Awards – Integrated/Mixed Media – Integrated Digital Marketing/Campaigns (7)
Gold (2)
Ogilvy Cape Town – Volkswagen Street Quest
Trigger Isobar, Joe Public – Run Jozi
Silver (2)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
NATIVE – Close The Tap
Bronze (3)
Hellocomputer – Toyota Etios “Smile Hub”
(Collaborators Thingking, DraftFCB, Buynary, Groundglass)
MACHINE – Marmite
Hellocomputer – Toyota Yaris “You Set the Pace”
Core Awards – Integrated / Mixed Media – Multi-platform Publisher (7)
Silver (1)
DStv Online – Big Brother Africa
Bronze (6)
Both Worlds – ZANews Network
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
DStv Online – DStv
DStv Online – SuperSport.com
New Media Publishing – Woolworths TASTE Digital
24.com – News24
Core Awards – Integrated / Mixed Media – Multi-Channel Retailer (1)
Bronze (1)
Hellocomputer, DraftFCB, BNRY, Thingking, Groundglass – Toyota Etios “Here to make you Smile”
Craft Awards – Editorial (Media – News, Magazines, Radio, and TV Stations / Networks) (8)
Silver (3)
Primedia Broadcasting – Eyewitness News
BOTH WORLDS – ZANEWS NETWORK
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
Bronze (5)
New Media Publishing – Woolworths TASTE Digital
Crush! – www.crushmag-online.com Crush issue 16-21
Media24 – SARIE.com
Cerebra – G-Connect In-Flight Wi-Fi Editorial
Avusa Media LIVE – Sowetan LIVE
Craft Awards – Interface, Interaction, Navigation, UX (5)
Silver (1)
Ogilvy Cape Town – Volkswagen Street Quest
Bronze (5)
iLogic Agency – Hyundai Virtual Test Drive
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
Gloo – FNB: DotFNB
NATIVE – Close The Tap
Craft Awards – Graphic Design, Illustration, Animation (8)
Silver (4)
Joe Public and Gloo – Clover viral
Hellocomputer – Continental Power Of Stop
Joe Public and Gloo – Clover microsite
Ogilvy Cape Town – Volkswagen Street Quest
Bronze (4)
Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour
(Collaborator 140 BBDO)
Hellocomputer – Adidas NEO Weather Widget
(Collaborator Sid Lee)
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
(Collaborator Wicked Pixel)
Craft Awards – Tech. Innovation (2)
Silver (2)
Ogilvy Cape Town – Volkswagen Street Quest
iLogic Agency – Hyundai Virtual Test Drive
