Briefly… NatGeo takes augmented reality to SA’s malls | The Media Online

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Briefly… NatGeo takes augmented reality to SA’s malls


National Geographic Channels International (NGCI) has announced the launch of an unprecedented experience showcasing augmented reality (AR) applications on screens across some of the country’s leading malls that started on 20 August and will run until 23 September 23 2013. These demos include several mobile apps developed using the Qualcomm Vuforia™ software development kit, a product of Qualcomm Austria Research Center GmbH, a subsidiary of Qualcomm Technologies, Inc.

Qualcomm Vuforia enables mobile apps to see and deliver compelling, interactive, and engaging experiences. The National Geographic Channel and Nat Geo WILD programming tent poles of science, wildlife, technology, history, culture and natural history will be represented through fun and educational activities. Shoppers will get to interact with multiple animations that demonstrate incredible weather systems, walking on the moon and interacting with dolphins, leopards and a very large T-Rex. They will also get the opportunity to instantly share video, images and live feeds directly to social media, creating a 360 degree experience unmatched locally.

“We are excited to be part of these proceedings and have gone out of our way to bring-to-life what the public associates with our channels,” says National Geographic Channels’ Africa Director; Thandi Davids. “Though we are in television, we are also at the forefront of science and education through the National Geographic Society, a global leader in exploration and unearthing of some of history’s greatest information.”


Menlyn Park (Pretoria): 20 – 26 August 2013

Eastgate Mall (Johannesburg):  3 – 8 September 2013

Gateway Theatre of Shopping (Durban): 17 – 23 September 2013