All the media moves | The Media Online

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All the media moves


Media Moves… TheMediaOnline’s weekly round up.  Wag the Dog searches for Multimedia journalist. Waggener Edstrom Communications wins WeChat SA account. HERE is the Official Map of Red Bull. Anticipated boom in online shopping brings Dashboard on board at Kalahari.

What’s out there

Wag the Dog searches for Multimedia journalist

Wag the Dog Publishers, publishers of The Media Online and The Media magazine, is looking for a go-getting multi-skilled media fanatic who is steeped in journalism 101 and can contribute fun and serious stuff to our online and print publications.

We are looking for someone with a journalism/media degree; three years experience (written refs required); conceptual and creative skills; writing for online and print media; interviewing abilities; recording for podcasts; proficient in creating video content; editing of print and broadcast. Soft skills include energy, confidence, being organized and being big on delivery short on blaming

Wag the Dog Publishers is a niched content business that founded and owns two print titles (The Media and EasyDIY) two online publications (easy and plus events such as The Most Awards and Demystify Media. We are based in Parktown North Johannesburg.

We will pay what the right candidate has been used to plus monthly and annual incentives.

Who’s won what

Waggener Edstrom Communications wins WeChat SA account

WeChat, a communication application designed for smartphone users, has selected Waggener Edstrom Communications (WE), to handle its public relations strategy in South Africa.

“We chose Waggener Edstrom to be our communications partner not only because of its commitment and experience, but because of the passion and excitement of the team. The WeChat brand relies on out-of-the-box thinking – Waggener Edstrom understands this. We’re confident that they will help us grow our user base and tell the WeChat story in an exciting, engaging and exceptional way,” says Brett Loubser, head of WeChat Africa.

This win is in line with WE South Africa’s deliberate strategy to build a consumer-focused sector offering, while growing its existing technology, renewable energy and automotive client base.

“WeChat is gaining traction in South Africa and it needs our help to tell its story locally to journalists and other influencers. We’ll use content marketing and our deep media knowledge and relationships to tell that story across broadcast, print and digital channels,” says Patricia McClelland, Account Director at Waggener Edstrom Communications. “Consumer-focused wins like these are crucial as they help us attract new talent and brands.”

HERE is the Official Map of Red Bull

HERE, a Nokia company, has been named the Official Map of Red Bull. The Red Bull Media House will now use HERE maps across all of its digital channels as part of the inspiring content it delivers to millions around the world.

Red Bull Media House has already begun integrating HERE maps into its wide range of websites and mobile applications. With most accurate maps, users can now find their way – either virtually or in person – even easier to action-packed events such as the Red Bull X-Fighter Finale in Pretoria, South Africa, or the Red Bull Cliff Diving World Series on the Portuguese archipelago of the Azores.

The two companies are also collaborating on new consumer experiences.

“We are thrilled that a world-leading consumer, event and digital media brand like Red Bull has chosen to make HERE their official map,” said Christoph Erbenich, chief marketing officer at HERE. “Location technology is driving totally new consumer experiences, and with HERE maps Red Bull Media House can tell its stories in a whole new way.”

Anticipated boom in online shopping brings Dashboard on board at kalahari

South Africa’s biggest online store with over 12-million products in stock,, has appointed full service market research and strategy business, Dashboard Marketing Intelligence, to measure the perceptions of the brand in the minds of the country’s shoppers.

Celebrating its 10th anniversary this year, Dashboard’s range of marketing intelligence tools and services are designed to provide clear direction in complex and fast changing environments. According to managing partner, Peter Searll, this is exactly what attracted to the company.

“South Africans are increasingly adopting online shopping as an alternative to mall trawling and fighting the super store crowds,” he said. “And, as more and more South Africans enter the connected economy, trend spotters are predicting a boom in online retail.

“Already at the forefront of online shopping, wants to ensure it remains well-positioned to ride this boom. Recognising that building its brand is key to its continued success, it is tapping into our myriad years of brand tracking expertise so that it can effectively measure the brand’s health on a regular basis and respond appropriately as it grows.”




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