Briefly…HelloComputer lands Pernod Ricard; Primall drives safely; FX goes to Kenya; First Marketing Indaba for Cape Town; Mandela goes gold in malls
Hello Pernod Rickard
HelloComputer, the digital agency, has been awarded the Pernod Ricard South Africa digital business account. HelloComputer’s managing director, David Moffatt, said: “It is a great honour to be developing the digital properties of Pernod Ricard’s collection of premium and high quality spirits. We anticipate a collaborative relationship whereby digital and traditional initiatives will live side by side and new channels will be embraced to enrich the relationship between their brands and customers”.
Paul Campbell, Pernod Ricard South Africa marketing director, said “Digital marketing, particularly with the explosion of social media, is an ever evolving area of great marketing opportunities, but not without commensurate risk. Our philosophy of being connected to our customers is ideally served by digital marketing but the appointment of the right agency is crucial. We believe that, in HelloComputer, we have found the digital marketing agency that offers us the ideal blend of experience, creativity and professionalism in strengthening our wide range of spirits and wine brands.”
HelloComputer will break the ice with innovative digital programmes for Olmeca Tequila and Chivas Regal including ongoing strategic consultancy, creative production, eCRM and eMarketing.
FX takes to Kenya
FX has begun broadcasting in Kenya on Zuku TV. FX, which started broadcasting in sub-Saharan Africa on toptv last May, is looking at taking international pay television channels to the continent. The channel is designed for a male audience with programming specifically chosen to engage the male sensibility.
“Given the exciting changes, Kenya is an important country for us to be in, and we see this as our firm entry into the East African market,” said Thandi Davids, the regional director: Africa for Fox International Channels.
The television terrain in the East African country is heading for a major shake-up following recent regulatory changes aimed at ensuring Kenya makes the transition from analogue to digital television – this in turn has led to several new private players entering the broadcast market. FX has been well received in South Africa on TopTV; reflected by the station’s fast growing viewership, which has aired the likes of the globalpremier of The Walking Dead, Chris Rock HBO Stand-up Special, Lie to Me, The Archer and The Office among others.
Primall drives coastal consumers home safely
The KwaZulu-Natal Department of Transport has signed up with Primedia Unlimited’s shopping mall advertising division, Primall Media, to remind coastal drivers to do the right thing by being responsible and driving within the speed limit. The Department of Transport’s road safety, regulations and guidelines campaign is being showcased on Primall’s 46-inch, LCD Digital Ad Screens in the Gateway shopping centre for one month, firmly driving home the message of zero tolerance to drivers living in and around the centre’s catchment area, and to holiday makers frequenting the mall.
“For The Department of Transport, our digital ad screens enabled the campaign to literally go live overnight. By selecting Gateway Shopping Centre as the primary focus area, thousands of travelling motorists are exposed to the drive safely message, at repeated strategic touch points throughout the centre,” says Primall Media’s Lee Curtis.
Marketing Indaba for Cape Town
Cape Town will host the first Marketing Indaba which will be held at the CTICC from May 18-19. The Marketing Indaba incorporates the Marketing Conference and five co-located exhibitions namely the AdExpo, Promo Expo, ICT Expo, PrintPack, and CRM Expo.
The event focuses on the marketing industry as a whole and will attract industry role-players from across the Western Cape and South Africa.
Marketing Indaba includes four new shows in order to offer visitors the latest industry developments in advertising, marketing, communication, technology, promotions, customer relations, printing and packaging.
With SME’s and larger agencies already confirming their participation, the event ensures a good platform for cross-industry knowledge exchange. Sharing marketing trends, ideas and solutions will be at the heart of all visitors and delegates.
The two-day conference will offer a focused programme including topics such as digital marketing, integration of marketing channels and online brand management.
Some of the confirmed speakers include Chris Moerdyk, Deon Robbertze (Ogilvy Earth), Will Green (Apurimac Media), Christine da Silva (NeoOgilvy), Godfrey and Karen Parkin (Britefire), Garreth Bloor (Memeburn), Graeme Haley (Thumbtribe) and Dan Pinch (Atmosphere Communications).
For more information and bookings call CADEK Media on 021 855 4750, email info@cadek.co.za or visit www.marketingindaba.com
Gold Mandela in malls
The Scoin Shops, the retail division of The South African Gold Coin Exchange, has launched a campaign to attract investors in gold coins by talking to them where you buy them: in shopping centres.
Coins and medallions emblazoned with Nelson Mandela’s impression can be seen on a variety of Primall’s shopping centre media platforms including interior billboards, icons and digital ad screens to target potential coin buyers and the thousands of other shoppers walking through Sandton City, Gateway, Menlyn Park, The Glen, La Lucia, Tygervalley, The Pavilion, Cavendish Square and Canal Walk.
“The Scoin Shops aim to generate exposure to consumers within the mall environment as the advertising messages are so close to the point-of-purchase. The mall campaign will also support other campaign elements,” says Primall’s Lee Curtis. “Mall advertising provides a unique opportunity to communicate the product offering at repeated strategic points in the malls, and will also encourage shoppers to visit Gold Coin and ultimately invest in a small piece of national treasure.”
