Captive audience: Why mall media is marvellous
The possibilities of mall media, a little-understood OOH medium, are a creative option for brands. “Mall media can build new brands, remind ...
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Tag: Primall
All the media moves
Media Moves… TheMediaOnline's weekly round up. Conversation LAB snaps up ex-Google staffer. Ogilvy & Mather saddened by resignation of Julian ...
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Making the most of malls
In the Liberty Midlands Mall in Pietermaritzburg, elderly ladies can be seen every evening in takkies and tracksuit pants, chatting and ...
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