Briefly…Independent launches The Inc website; SABC scores top UN award for helping eradicate sexual harassment in the workplace; Pernod Ricard takes to style and sports bars; Time running out for Young Lions; Diner’s Club goes large and SABC2 lands The Mo’Nique Show.
Welcome to The Inc at Independent
The INC, the national sales force for all Independent Newspapers titles, has launched its own website www.theinc.co.za. The aim of the website is to make it easier for agencies and clients to access all the information they require in order to access our range of advertising opportunities.
“We recognised that we are a present-day media sales house, there is a shift in thinking, we are looking for ways to promote and communicate our titles effectively. The map has to change,” You can not travel a new road with an old map,” hence all the planned changes within the INC. We will make announcements in due course via our website,” says Agnes Peter, The Inc’s General Manager
Visitors to the site will be able to get information about all Independent titles and be able to download rate cards and all other information relating to those titles. ”We look forward to interacting with our clients on the website, as there will be prizes and many give-aways,” Peters says.
SABC scores top UN award
The South African Broadcasting Corporation has been recognised by the United Nations (UN) as being among the top seven South African companies committed to eradicating sexual harassment in the workplace at an awards ceremony to mark International Women’s Day held in Newtown, Johannesburg.
The SABC was presented with a certificate at the glamorous event attended by the UN resident co-ordinator Dr Agostinho Zacharias, UN Women southern Africa director Ms Nomcebo Manzini, International Labour Organisation country director, Vic van Vuuren, among other dignitaries. The award was endorsed by United Nations secretary-general Ban Ki Moon’s Campaign to End Violence against Women.
SABC spokesperson, Kaizer Kganyago, said “For the SABC this is an indication of the great work and commitment done by our Human Capital department. Over the years the corporation has made different strides, such as holding workshops and creating policy, which ensures that employees are aware of their rights and are protected when it comes to sexual harassment.”
Pernod Ricard’s fresh washroom approach
Long-standing TLC client, Pernod Ricard, is keeping its communication strategy fresh by constantly updating the brands it advertises on the Unlimited subsidiary’s washroom advertising platform. Pernod’s Havanna Club will take centre stage on TLC’s Mirror Media in style and sports bars across the country.
Targeting men and women in the LSM 7 – 10 category, aged 18 – 40, for a two month burst Pernod will rally awareness around its rum brand Havana Club, aiming to drive home the positioning that Havana Club is a classic, stylish drink to either use as a mix or drink on its own.
“Our style bar venues are an ideal place to speak to the critical mass of sexy, fashionable and in-the-know crowd during summer,” explains TLC’s Brett Tucker. “The Cuban vibe of Havana Club adds to its sexy brand statement, whilst our digital Mirror Media which is strategically located at the point of consumption, offers Havana Club exclusivity, and cuts out competing brands.”
Young Lions running out of time
Time is running out for young creatives to register for the annual Young Lions local selection competition. All South African creatives under the age of 28 are encouraged to get their two-man copywriter/art director team together before the opening of the competition on the Cinemark website on March 16, 2011. Losing sleep is part of the game as contestants are given a mere 48-hour period to enter their work of genius before the deadline on March 18, at 09h00.
As the official local representatives of Cannes Lions, Cinemark will evaluate all entries to select next pair of local cubs who will win a trip to France for the world’s most prestigious creative advertising festival where the winning duo will compete against hundreds of the globe’s up and coming creative geniuses; while they rub shoulders with the who’s who in global advertising.
Visit //www.cinemark.co.za/young_lions/ to register.
Diners Club targets commuters via large format billboard
Primall Media’s large format exterior site, strategically located at the Hyde Park Shopping Centre, has been snapped up by Diners Club International to capture the attention of commuters and motorists for a full six months.
The site is positioned to face the bustling Jan Smuts Avenue, targeting upper LSM motorists who are either existing or potential Diners Club clients. “Diners Club wanted to create exposure close to the mall, to capture the attention of consumers passing and entering the mall. The site demands attention and is perfectly located to create top of mind awareness close to the blue chip shopping hub,” says Primall’s Lee Curtis.
“Advertising either in or on the exterior fascias of the shopping mall space has very distinct advantages,” adds Curtis. “It puts the ad message top of mind among consumers heading to the point of sale. The prominent, large format site combined with the bold ‘It’s time for you to belong’ creative is sure to get the message across.”
The Mo”Nique Show for SABC
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA, VIA.B), has sold BET Networks’ top-rated late night talk show, The Mo’Nique Show, to the SABC. Hosted by the no-holds-barred Academy Award-winning actress and comedienne Mo’Nique, The Mo’Nique Show draws in millions of viewers to its mix of comedy, chat, music and guests from across the spectrum of music, entertainment, sports and politics. Debuting Saturday 2 April 2011, The Mo’Nique Show will air weekly on SABC 2 at 21:00 CAT.
Filmed in front of a live studio audience in Atlanta, Georgia, The Mo’Nique Show is the only late-night TV programme showcasing entertainment through innovative and humour-filled segments. The Mo’Nique Show also pays homage to legendary stars, as well as spotlighting today’s celebrities and their contributions to improving our communities and the world at large.
Acting General Manager, SABC 2, Pulane Tshabalala said: “We are very excited to have acquired such an exciting property in Mo’Nique. Hosted by the Award® winning Mo’Nique and with her effervescent, straight-talking-self, coupled with her must-see guests, we believe that The Mo’Nique show will be the audience-puller in our Saturday night timeslot for the channel.”
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