Briefly…COUP laughs with humour issue; Capetonians flock to Getaway Show; Tequila goes large at IAC; Cinema Nuveau sticks with mirror media
COUP launches humour issue
COUP has marked its April issue with some mad dollops of good old humour. Of course, it says, “many a true word is spoken in jest”. This month, the magazine takes a look at My Child, a new satirical South African animated series that is coming to life (think South Park and you’ll be on the right track). This is reflected on the cover, a stunning work of art that originates from a collaboration between creative editor, Artwell Nwaila and the team at My Child. Darren Gilbert chats to Chris Moerdyk about effective humour in advertising, Marie Straub sits down with Pieter Piegl in an Editor-to-Editor discussion of Playboy South Africa; and legendary cartoonist, Jeremy Nell, is interviewed. Lindsey Kin also chats to the PR behind both Pieter-Dirk Uys and Evita Bezuidenhout about representing ‘split personalities’ while Leigh Andrews takes a deeper look into viral videos and their hilarious effectiveness. Another must-read is Nikita Gomes’ article on 72 Hours of Creativity, a new collaboration between ABSA and Design Indaba.
Weather plays nice for successful Getaway Show
It has been six years since the Getaway Show last took the Western Cape by storm and after a weekend that saw 16 200 travel and outdoor fans pour through the gates, organisers are already starting to plan for an even bigger, better experience in 2012. Held at the Lourensford Wine Estate in Somerset West, the Western Cape Getaway Show “far exceeded” everyone’s expectations, according to Getaway Show manager Debbie Tapson. “It was a huge success in all respects,” said Tapson. “Our exhibitors were thrilled with the quantity and quality of the visitors, especially for a new show. There has been unqualified praise for the venue, with many exhibitors already asking to book their same spots for next year’s show, and the feedback from visitors was just amazing – overwhelmingly positive.”
The high visitor turnout took the team a little by surprise and over the peak lunchtime periods, led to some traffic congestion along Lourensford Road, but plans are already in progress to iron out the glitch for 2012 and it in no way detracted from the overall enjoyment of the show. Although the aisle were packed with visitors, Tapson believes that the outdoor, lifestyle feel of the event had a large part to play in the runaway success of the 2011 show. “We marketed the show as a day out for the whole family, and this proved to be the right approach for the Western Cape, with young and old alike kept entertained for hours by the huge variety of activities on offer,” she explained.
Tequila scores large at IAC
Tequila hasbeen awarded four awards at the prestigious eighth annual Internet Awards Competition Awards (IAC.
· Standard Bank My Card – Best Bank Integrated aAd Campaign
· Standard Bank Savings Tool – Best Bank Interactive Application
· Adidas Unite Mzanzi Unite – Outstanding Integrated Ad Campaign
· Standard Bank Insurance – Outstanding Website
Eunéne Sucevic, managing director of Tequila Johannesburg, said: “To be recognised for these campaigns by the IAC is an honour. As a future trends and strategic digital creative agency, ideas are at our core. We at Tequila strive to challenge conventional thinking and to discover new avenues of digital thinking in all avenues of our work, to have this philosophy and hard work awarded by the IAC is a wonderful acknowledgement for the agency and team.”
Produced by the Web Marketing Association, the Internet Advertising Competition (IAC) Awards recognise and honor excellence in online advertising, the individuals and organisations responsible for groundbreaking work and showcase the best in award winning Internet advertising.
Ivan Moroke, Group Managing Director of TBWA\Hunt\Lascaris concludes, “We are very proud of the team at Tequila for being recognised for the high standard of their work by the IAC. The purpose of creativity in communications campaigns is to be effective and to deliver value for clients. Tequila does just that by continuously delivering integrated and holistic solutions that talk directly to and address their clients business to business and business to consumer needs.”
Cinema Nuveau sticks with mirror media
Partnering with Unlimited subsidiary TLC, Ster Kinekor is using the media owner’s digital platform as a means to communicate to upper LSM cinema goers. “The revolving Mirror Media advertising package designed for Ster Kinekor Nouveau allows the company to rotate artwork every three weeks, typically when new releases are due,” says TLC’s Joint MD Brett Tucker.
Nouveau cinemas are frequented by a distinguished market who enjoy the more niche movies available and who are open to receiving regular communication of which movies may suit their interests. Over the last five months, releases like Loup Wolf, The Cove, Last Station, Away We Go, The Boys are Back and the Oscar winning King’s Speech have been featured with great success. “Due to the extremely targeted nature of our media platforms, advertisers can literally choose when and where to advertise and tailor communication to precise markets, even down to gender,” says Tucker
