Briefly… Time to vote for top marketing personality in Top Brands Awards; Kosmos News/Nuus joins Ads24 bouquet; Cheaper than a psychiatrist, more opinionated than *****… and he’s joining Jacaranda; JWT Johannesburg wins Bronze Lion at Cannes; and brandhouse wins Cannes Lion for Pappa wag vir jou TV ad
Time to vote for top marketing personality in Top Brands Awards
The twelfth annual Sunday Times 2011 Top Brands Awards are once again set to showcase local and international brands that have left an indelible mark on South Africa’s marketing landscape over the past year. On the evening [August 4], a wide range of awards will be bestowed to both brands and marketing personalities for their achievements on the evening of the ceremony, including the sought-after Grand Prix awards, which honour brands demonstrating themselves to be good corporate citizens working tirelessly towards creating a safer, greener and more proudly South Africa.
The Top Marketing Personality Industry Choice Award casts special attention and acknowledgment on creative, marketing minds for their significant contributions to building great brands that are loved and revered by all. This is arguably one of the most coveted awards as it is purely driven by peer votes on the Avusa Media trade marketing website Push Print (www.pushprint.co.za/sa <https://www.pushprint.co.za/sa> ). Simply enter the marketing manager’s name or brand to put them in the running for the overall award.
Kosmos News/Nuus joins Ads24 bouquet
Ads24 has added Kosmos News/Nuus to its newspaper bouquet. Kosmos News/Nuus is published every Wednesday, with 15 000 copies distributed in the Mpumalanga province each week. Kosmos News/Nuus is Ads24’s first venture into Mpumalanga.
Kosmos News/Nuus has seen exceptional growth over the past two years of its existence, having expanded from an initial 6 000 copies weekly to a current 15 000.
As a community paper catering for the province’s diverse cultures, the news and advertisements are split on a 50-50 language basis to appeal to everyone. Due to the paper’s growing popularity, there are plans to increase the print order to 20 000.Kosmos News/Nuus is distributed in (number of copies in parentheses): Standerton (9 700); Secunda/Trichardt (3 500); Vrede (200); Villiers (300); Greylingstad (100); Balfour (300); Val (100); Morgenzon (500); and Bethal (300).
Cheaper than a psychiatrist, more opinionated than *****… and he’s joining Jacaranda 94.
Radio personality, stand-up comedian, columnist, TV talk show host or simply “the guy who is prepared to stick his head up ANY lion’s mouth”…what you call him really doesn’t matter. What doe is that Rian van Heerden will be joining Jacaranda 94.2’s on-air team from July 4, 2011.Rian, also the host of Rian on KykNET, is well known for provoking anything from insightful and entertaining discussions to heated debates around the topics on everyone’s lips, and will be presenting “THAT SHOW” on Jacaranda 94.2, weekdays between 7:30pm and 10pm.
Neil Johnson, programme manager at Jacaranda 94.2, says: “Our listeners, and Jacaranda as a station, are passionate about changing people’s lives for good. Seeing as a good change almost always starts with a good chat, and Rian delivers exactly that, this is a natural match. We are confident that he will be a great addition to an already star-studded line up.”
Van Heerden will feature such slots as :
- I’m regular! – where Fifi the Dwarf, Jan the Hobo, Angie the prostitute, Bob the New York smokehouse chef and Oom Stoffel share their views on the world once every second week
- Taste Test: chart topping tunes from 10 radio stations in the furthest corners of the globe, back to back!
- Rate this day: we decide if the day was good, bad or ugly. Listeners vote on the blog, via SMS or by phoning in. All the “best of” will be played on air!
- GONG guess: Every day a different object is used to hit a gong. Listeners guess what we used with the help of some interesting clues!
- Beauty Pageant Interview: high profile or celebrity guests are interviewed and asked questions from a bowl containing questions once used at beauty pageants!
- Top 10: A weekly Top 10 – announced on Fridays. A theme is announced on a Monday and listeners phone in to leave a message. The top 10 calls will be played out on a Friday. Themes will be… “unusual”, i.e. “Things you don’t want to hear when waking up” or “Ways to amuse yourself on the N1”. Entertaining? More than mildly!
- 2nd Chance: We will record a number of professionals when they are at their busiest. I.e. a traffic cop manning a busy crossing, a pilot before take-off, a boxer outside the ring, a bus driver while trying to manoeuver through heavy traffic, a bee keeper…We play the song they requested… then we play one we deem to be more “fitting” of their profession!
- Who’s that animal? : Lisa the bartender is used to all sorts of animals! She makes the sound of some odd animal and tells us later in the show what the hell that thing was…supported by a few fun facts 50/50 style!
JWT Johannesburg wins Bronze Lion at Cannes
Jumbled, the television commercial created by JWT Johannesburg to raise awareness for Avril Elizabeth Home, has won a Bronze Lion at Cannes. This uplifting commercial helps the viewer see residents of the home in a different way. The residents are the heroes of the commercial and it is a piece of work the agency is immensely proud of. Says Ben du Plessis (executive creative director at JWT), “To win a television Lion at Cannes is exceptionally difficult and we are very, very happy. And to have won on a wonderful client like Avril Elizabeth Home makes it even better.”
The concept behind the TVC is based on the well known principle that you can change the order of the letters in a word, and as long as the first and last letters are in the right place, the word will be read and understood correctly. In the TVC the letters in the words are jumbled but you are still able to read and understand the message. This was used as a metaphor for the mentally disabled people starring in the TVC. Although some people are assembled differently, that doesn’t change their value.
brandhouse wins Cannes Lion for Pappa wag vir jou TV ad
brandhouse has won a Silver Lion award at the Cannes Awards for its Love To Meet You brandhouse Drive Dry television commercial, better known by the now famous quote, “Pappa wag vir jou” . The above-the-line campaign dramatises the possible consequence of landing up in prison, and most worryingly, who you could end up sharing a cell with. Conceptualised by advertising agency FoxP2, the television commercial was one of only three television ads to be awarded a Lion out of South Africa this year.
Phumza Rengqe, Corporate Social Responsibility Manager at brandhouse says, “Our responsible drinking strategy is not simply to raise awareness but actively to change consumer behavior. The controversial and hard-hitting advert went viral and got the nation talking and thinking about drunk driving. We believe it has certainly effected change in the behaviour of many consumers. Obviously there is more work to do and to this end we are working with Foxp2 on our next Drive Dry initiative. Together with government and other organisations, a hard-hitting approach must be taken in educating people about the consequences of their actions. Everybody must work together to combat the problem of drunk driving”, sais Rengqe.
Coca-Cola marketing campaigns put spotlight on special Olympics
Harnessing the power of an integrated marketing campaign that includes engagement via social media, in-store retail displays, fund-raising activities, employee volunteers, a television commercial and experiential activity, The Coca-Cola Company is creating greater awareness for the Special Olympics World Summer Games ATHENS 2011.
“We share the values of Special Olympics and the vision of acceptance, inclusion and optimism,” said Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company. “One of the best ways we can support Special Olympics is by communicating those positive messages to the millions of people that reach for a Coca-Cola every day.”
Among the numerous marketing efforts Coca-Cola has undertaken to support Special Olympics has been a Facebook campaign in Greece asking fans to share a message of hope with the athletes online to trigger a 1 euro donation per message. This theme of sharing well-wishes for athletes is also carried through in a television commercial that features more than 100 Coca-Cola employees and Special Olympics athlete Panayiotis Koutatzis. Additionally, extensive in-store displays throughout Greece drove awareness of Special Olympics and allowed people to place messages in “Coca-Cola Happiness Bottles” which are now on display at competition venues.
Old Mutual iWYZE invests in privately owned moving media
iWYZE valuables insurance, Old Mutual’s short-term insurance brand, has signed up for a three-month ad campaign with Unlimited subsidiary brandyourcar.com, the moving media company which brands privately owned vehicles to connect consumer lifestyles with leading brands, products and services. New to the South African media landscape, brandyourcar.com uses privately owned vehicles as media platforms, enabling advertisers to select drivers and vehicles on a geo, psycho and demographic basis from its database of individuals who specifically make their vehicles available for branding.
Briefed to assist Old Mutual in achieving its advertising objectives of ensuring that audiences are aware of iWYZE, brandyourcar.com will extend the iWYZE out of home ad campaign to a select profile of privately owned vehicles in the Western Cape. The iWYZE campaign will be flighted specifically on hatch backs and sedans belonging to drivers who commute through peak traffic areas.
Pieter Groenewald, CEO at brandyourcar.com comments, “The beauty of the moving media platform is that not only does it take the advertised brand into the target market’s surroundings, but it gives advertisers the ability to select multiple levels of profiling criteria including the vehicle type, gender, race, residential and work location, travel habits and income.”
