The business or radio is an exciting field, but quite tricky to break into. Now Kagiso Broadcasting has come up with an innovative way to create challenging new programming, and give some creative people the opportunity to take a massive step into the centre of the broadcasting industry.
Kagiso wants to commission “exciting and engaging” programming for two of its stations, Jacaranda 94.2 and East Coast Radio. So if you have the ability to “conceive and create great programming”, you might have the chance to crack open the door to a future in radio.
“Often the greatest radio content comes from the ability to reach people emotionally – to excite, inspire, educate, inform, or just make you laugh out loud,” says Nick Grubb, COO of Kagiso Broadcasting. ”Jacaranda 94.2 and East Coast Radio have great content people who know their audiences well and have a good feel for what will interest them but memorable content requires a constant flow of fresh ideas. Often a dedicated person or team of people working on the execution can make it that much better.”
Kagiso is looking for concepts that would span everything from “creative coverage” of events such as the South African Music Awards to conceptualising a reality radio show.
The requirement is for the ideas to be suitable for the two radio stations but also a variety of other relevant platforms like digital (online) media and even TV.
An Request for Proposal (RFP) booklet has been compiled and made available for download on a purpose-built web site www.kbcontent.co.za. Registration on the site is open to anyone including content production companies, internal content units, individual listeners and advertisers. Concepts that are commissioned and delivered will be paid for.
“We want to guarantee payment for production and cut dependencies to a minimum, so we will take on the risk of whether the content is successful. Accordingly we will, where reasonably possible, expect to purchase the full rights to the content and its associated opportunities,” says Grubb.
Categories and briefs have specifically been left broad and slim in detail to ensure that creativity is not limited and originality is maintained.
“We believe that it’s time to strike up ongoing relationships that will benefit us all – the producers, radio stations and listeners. This is a first step towards what we hope will be eventually a substantial investment in the development of a radio content industry,” adds Grubb.
Want to know how to do it?
1. Register as a potential content partner on www.kbcontent.co.za.
2. Browse the categories and content briefs and select the brief/s to respond to.
3. Submit the proposal via the website or the specified email address no later than February 17, 2012
4. Applications will be reviewed and successful proposals selected within three weeks.
5. In some instances content providers may be shortlisted and a short meeting or presentation will be arranged to better understand the proposal.
6. Content will be commissioned, subject to agreement on costs, fees and contract terms.
7. An agreed amount of time to supply the content will be outlined.
For more, contact info@kbcontent.co.za.
